There is still a place for business directories even in the age of the Google Core Algorithm update and the BERT update, Google’s most significant over the past few years. The search engine and its fundamental ranking factors hold the pride of place in the race for rankings, traffic and exposure online. Most businesses may even have forgotten about business directories altogether. Yet, they still play a crucial role in internet marketing.
You should consider reputable and high-quality business directories as part of your internet marketing staple. They are the Yellow Pages of the web, and you will be surprised to learn just how many people still rely on them to search for products, services and gage the user experience that customers have had with the brands listed in the business directories.
For a business listing to have an appreciable impact on your internet marketing efforts, you have to ensure that it is added to the right directories. In this article, we look at some of the key factors to consider when looking for the right online directories for your business.
The main things to consider when shopping for the best business directory include the following: –
- Content: What Can You Add in the Directory? Does it Accept More Information?
- Domain Authority
- Qualitative Aspect: No link spamming
- Domain Age
- Is the Directory Moderated?
- Is it Ad Spammed?
- Trust Rank
- Web Page Indexing
- Is it a niche directory?
- Categorization: Are listings categorizable?
- Do they ask for a reciprocal link?
- Can you edit your listings?
What Can You Add to the Directory?
Generally, if a directory requires a lot more content and fields to be filled, the higher the quality standards will be. It will also have a better impact on your search, exposure, and lead generation efforts if the directory allows you to add as much information as possible. More data added will also boost the ability of your directory listing to rank at the top of the search engine results pages (SERPs).
Ideally, the directory should enable you to add the following: –
- Your business logo
- Business name
- Phone number
- Email address
- Website URL
- Map and Directions to the business
- Business category
- Business photos
- Business opening hours
- Description of the Business
- User Reviews of the Business
- Payment Methods the Business Accepts
- Social Media Links
Unless the directory is very local or highly relevant to your niche business, you should go for directories with a Domain Authority of at least 25. The higher, the better. Domain authority expresses the relevance of the website in a particular niche. A higher DA, therefore, means the website is highly relevant, and your listings are, therefore, likely to get a top ranking in the SERPs.
No Link Spamming
A website directory that is spammed with thousands of low-quality outgoing and incoming links is likely to be penalized by Google. You don’t want your URL listed in a site that is penalized by search engines, as it is likely to hurt your SEO.
The older the domain name, the better. Domain Age is a ranking factor. It is also a trust factor. Users trust websites that have been around for quite some time.
Is the Directory Moderated?
Determine whether the business directory is moderated and listings have to be approved by the webmaster or administrator or whether anyone can just sign up and submit listings which are accepted automatically. If its moderated, expect the quality of the listings to be very high.
Is it Ad Spammed?
If there is more content on the directory, than there are ads, then that is a good thing.
Web page indexing
Is the directory indexed by Google or has it been deindexed? How many pages of the directory have been indexed? That will tell you whether your listing will get a favorable search engine treatment.
Consider user-friendliness from the perspective of your business and the audience. Is the platform easy to use both for you and your prospective customers? How easy is it to submit and edit listings? How easy is it to find your listings in the directory?
Is it a niche directory?
Directories can be niche-based or all-encompassing for all business categories. Either of them can serve your business marketing needs if they check all the right boxes. Don’t forget to exploit the power of niche directories, even if they are small and low-traffic business directories.
Can you edit the listings?
Business information can change over time, which will necessitate a review of your business listings. Check if the directories you are planning to list on permit you to make controlled edits of your business listings.